ABOUT US
DiFIRENZE
For over ten years, our main goal has been to perform our guests the art of welcoming.
Are you in Florence for a romantic weekend as a couple?
For a business trip?
On vacation with your family?
Whatever the reason of your trip, we will propose the hospitality formula that best suits your needs, thanks to a tailor-made offer that includes six different rooms and an entire apartment,
as well as exclusive services designed to make you feel at home, but with something extra.
One thing will unite the experience of all our guests: that of staying in an historical Florentine residence
that combine the charm of history with the most modern services.
Our rooms are located in the historical center of the city,
on the corner of the prestigious Via Roma and Piazza San Giovanni, a few meters from the Duomo,
inside a building built in 1860, five years before Florence became, for a short time, the capital city of Italy.
Throughout the second half of the nineteenth century, the palace has been a witness
of the fervent cultural life of the city, and in particular of the birth of the pictorial
movement of the Macchiaioli, who loved to meet in the cafes of the nearby Piazza della Repubblica.
For this reason, we decided to dedicate our rooms to the main exponents of this artistic movement.
Our apartment is located in a historic building in the center of Florence, in Via Pellicceria.
Inside, the sumptuous frescoed ceilings testify its ancient elegance,
valorized by a restoration in the name of the most modern and sophisticated design.
The result is an original mix of history and present, design and tradition, comfort and elegance.
DiFirenze: your home, in Florence.